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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Setup and Optimization | - Match types and search intent - Campaign structure and settings - Keyword planning and targeting |
| Topic 2: Measurement and Performance Optimization | - Performance analysis - Conversion tracking |
| Topic 3: Bidding and Budget Management | - Smart Bidding strategies - Budget optimization |
| Topic 4: Google Search Ads Fundamentals | - Google Ads auction and Ad Rank - Search advertising concepts |
| Topic 5: Ad Creation and Assets | - Responsive Search Ads - Ad assets and extensions |
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Which of the following is true about measure of conversion in AdWords?
- A. 0 conversion (one-per-click) and 5 conversions (many-per-click)
- B. 1 conversion (ten-per-click) and 2 conversions (many-per-click)
- C. 1 conversion (one-per-click) and 5 conversions (many-per-click)
- D. 1 conversion (one-per-click) and 2 conversions (many-per-click)
Correct Answer: D 🗳️
Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?
- A. New 2U Clothes
- B. Best Clothes!
- C. Newly Used Clothes!
- D. G-o-o-d-c-l-o-t-h-e-s
Correct Answer: C 🗳️
Which of the following is a type of report that tracks AdWords conversions with basic and custom conversion tracking feature?
- A. Campaigns
- B. Conversion reporting
- C. Budget
- D. Statistical reporting
Correct Answer: B 🗳️
Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the
message 'Low Quality Score' in the Status column of the keywords tab. Which of the following
methods is the most likely approach, to improve the Quality Score of the advertisement?
- A. Change the ad to an image ad
- B. Change the bid to match the first page bid estimate
- C. Increase the bid for the ad
- D. Optimize the ad
Correct Answer: D 🗳️
Allen is using the Traffic Estimator tool to predict the amount of traffic he'll receive for his Google AdWords ads, based on keyword targeting. Allen notices that Google can also recommend a CPC bid for the keywords he's generated. At what percentage of the time does Google say, that their suggested value should deliver ads in the top position ?
- A. 75 percent
- B. Zero. The traffic estimator does not work with keyword targeting, only CPM bidding.
- C. 85 percent
- D. 50 percent
Correct Answer: C 🗳️






