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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Data Management and Integration | - Data Extensions and Contact Builder
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Automation and Journey Orchestration | - Journey Builder
|
| Email Marketing and Content Creation | - Email Studio capabilities
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Subscriber Engagement report.
- B. Create and execute a Tracking Extract.
- C. Create and execute a Data Filter on the Click data view.
- D. Create and execute a SQL Query against the _Click data view.
Correct Answer: D 🗳️
Explanation: Only visible for TrainingDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)
- A. Individual Level Tracking was not selected in Marketing Cloud Configuration
- B. ContactID was used as Subscriber Key
- C. Email Address was used as Subscriber Key
- D. Synchronized Data Sources only push data every 15 minutes
Correct Answer: A,C 🗳️
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- B. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
- C. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
- D. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDumps members. You can sign-up / login (it's free).
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Tracking Extract
- B. Send Log
- C. Recent Email Send Report
- D. Data Views
Correct Answer: B 🗳️
Explanation: Only visible for TrainingDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset
- B. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
- C. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- D. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
Correct Answer: D 🗳️
Explanation: Only visible for TrainingDumps members. You can sign-up / login (it's free).
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