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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?

A) Create from a Filtered Data Extension
B) Create from Existing
C) Create from New
D) Create from Template

2. Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

A) Content focused on winter sports items for holiday shopping
B) Personalized imagery influenced by subscriber preferences
C) Images of products that the customer has previously purchased
D) Full-width lifestyle imagery featuring attractive people

3. Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

A) Link Tooltip
B) Stored Content Boxes
C) Track Email Opens
D) Physical Mailing Address

4. To import a data extension utilizing the add and/or update command what must it contain?

A) Subscriber Key
B) Secondary Key
C) Email Address
D) Primary Key

5. What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

A) Sales associate request during check out.
B) Paid Mobile Ads
C) Drip campaigns
D) Capture from Facebook
E) Authenticate email

Solutions: