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Salesforce Email Essentials (EEB101) Sample Questions:

1. An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

A) Use the Import Activity to overwrite the records in the data extension.
B) Use the Import Wizard to add new records into the data extension.
C) Use the Import Activity to add new records into the data extension.
D) Use the Import Wizard to overwrite the records in the data extension.

2. What 3 options are available to create a template in the marketing cloud? (Choose 3)

A) Mobile Template Editor
B) Template Editor
C) Paste HTML
D) Content Builder

3. Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over Lists?
Choose 3 answers

A) NTO is storing product and store data.
B) NTO needs flexible data storage.
C) NTO has fewer than 15 data points.
D) NTO will be using Journey Builder.
E) NTO has fewer than 250,000 subscribers.

4. Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

A) Delivery Profile
B) Content information
C) Sender Profile
D) Can-SPAM classification

5. Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

A) User-Initiated Email
B) Guided Send
C) Send Activity
D) Send Flow

Solutions: