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Adobe Marketo Engage Architect Master Sample Questions:

1. Which type of integration is best suited for syncing real-time sales updates with Marketo?

A) API-based integration
B) Batch processing
C) Manual updates
D) CSV uploads

2. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo REST API Push Lead to Marketo Endpoint
B) Marketo REST API Create Lead Endpoint
C) Marketo Forms 2.0 JavaScript API
D) Marketo REST API Submit Form Endpoint

3. What is the primary metric for evaluating the performance of a landing page?

A) Time Spent on Page
B) Conversion Rate
C) Unique Visitors
D) Page Views

4. A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

A) Use Engagement Programs with static lists
B) Create separate databases for each geography
C) Use Smart Campaigns with geographic and industry-based filters
D) Assign leads manually to regional teams

5. The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

A) Custom Headers are included in Webhooks to authenticate the outbound payload
B) IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources
C) The Marketo SOAP API is used as often as possible for such an integration
D) A single API user is created for all integrations that use the Marketo API
E) IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources

Solutions: