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The advantages surpassing others

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

A) Content
B) List Hygiene
C) Authentication
D) Engagement

2. (NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A) Measures
B) Data Filters
C) Journey
D) SQL Queries

3. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A) Campaign Settings
B) Content Builder Settings
C) Emails Studio Settings
D) Account Settings

4. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Field Level Encryption
B) Lookup reference to Contact Object
C) Master-detail relationship to Contacts
D) Tokenized Sending

5. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A) Contact Builder > Data Extensions > Synchronized Data Extensions
B) Setup > Apps > Salesforce Integration
C) Setup >Data Management > Synchronized Data Extensions
D) Contact Builder > Data Sources

Solutions: