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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question 1

Your client has provided sample files of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?

A. Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
B. Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
C. Unmap 'Cost' in Google DV360
D. Unmap 'Cost' in Google Campaign Manager

Question 2

An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:

A.

B.

C.

D.

Question 3

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

A. 2
B. 0
C. 3
D. 1

Question 4

Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A. All data stream types share at least one mutual measurement
B. Each data stream type has Its own main entity
C. Every data stream type includes the Medio Buy entity
D. Each data stream type has its own set of measurements
E. All data stream types consist of at least one entity

Question 5

Source 3:

Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.

How can an implementation engineer fix this discrepancy?

A. Leave the "Case Sensitive" checkbox in the data classification unchecked
B. Toggle the 'Structure Compliant' OFF.
C. Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
D. Uncheck the "Case Sensitive" checkbox in the data classification

Solutions: